Al-Shami Enters the World of Digital Games with a Global Collaboration with PUBG Mobile

The Syrian singer Al-Shami has expanded his artistic presence with a new step, officially announcing his entry into the world of electronic games through a collaboration with PUBG Mobile, becoming the first Arab artist to be available as a character within the game, in an experience that reflects his growing popularity among the youth and digital gaming enthusiasts.

Details of the Collaboration

Al-Shami revealed that the player's character in the game will enable PUBG Mobile fans to interact with him directly within the digital environment, reflecting an unprecedented integration between music and digital culture.

He accompanied the announcement with a set of photos from a photo session with the PUBG Mobile team, which he posted on his official Instagram account, with an exciting comment: "As we promised PUBG," referring to the upcoming launch of the collaboration.

The Origin of the Idea

The idea for the collaboration dates back to a live broadcast by Al-Shami on Instagram, where he was casually playing PUBG Mobile. The large audience interaction with the broadcast caught the attention of the global company, paving the way for official communication and the establishment of the partnership.

Al-Shami wrote in a post on his "Story":

"The buzz reached the company within minutes, and they started contacting me… Looks like there’s a collaboration with PUBG Global… I love you and I love your support, let’s see what will happen."

Continuous Audience Presence

At the same time, Al-Shami held a massive public concert in Cairo, where he expressed his gratitude to the Egyptian audience, saying:

"A big salute to my audience in Egypt… May this year be a good one for all of us… and the coming days will be even better, God willing."