4 Billion Dollars Annual Spending on Digital Media in Saudi Arabia, Egypt, and the UAE

Market estimates and reports have revealed that the annual spending on digital media in Saudi Arabia, Egypt, and the UAE has reached approximately 4 billion dollars, making these countries the leading markets in the Arab world for investment in digital advertising and online content.

The data showed that Saudi Arabia is leading the growth due to the expansion of companies in digital advertising and social media platforms, while Egypt is experiencing rapid growth driven by an increase in users and digital transformation, alongside the UAE, which continues to strengthen its position as a regional hub for digital media and technology.

This rising expenditure reflects changing consumer behavior and the increasing reliance of brands on digital channels to reach audiences, with expectations of continued growth in the coming years.