In an unexpected move, Apple CEO Tim Cook announced today, Tuesday, his intention to step down from his position after nearly 15 years of leading the company, a decision that could reshape its future.
Expected Successor
John Terrence is expected to take over the executive management, as part of a strategy to strengthen the company's position in the artificial intelligence race, where it faces criticism for lagging behind its competitors.
Notable Timing
This announcement comes less than two months before WWDC, the most significant annual event where the company unveils its latest innovations.
A New Era
Cook's departure marks the end of a long phase that saw significant expansion in Apple's business and the beginning of a new phase that may focus more on artificial intelligence technologies and future development.