Memory Crisis Forces Apple to Delay Launch of New iPhone
February 1, 2026226 ViewsRead Time: 2 minutes
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Apple is set to modify its plans for launching new phones by delaying the release of the budget version of the next generation and focusing on flagship phones. This decision comes amid a global crisis related to random access memory, which has affected various tech sectors and caused a significant increase in costs.
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Priority for Flagship and Foldable Phones
Priority for Flagship and Foldable Phones
According to media reports, Apple intends to limit its upcoming launches to higher-priced categories, focusing on the Pro and Pro Max versions, along with the anticipated foldable phone. This trend reflects the company's desire to capitalize on the growing demand for advanced categories, in contrast to the declining interest in budget versions from previous generations.
High Demand and Historic Profits
Economic reports indicate that demand for iPhone Pro models has seen significant growth compared to previous years, contributing to record profits for the company and enhancing its active device base worldwide. This strong performance has encouraged Apple to double its investments in flagship phones as they are the main driver of revenue.
Random Access Memory and Its Future Impact
Although current releases have not been directly affected by rising memory prices and supply shortages, the next generation is likely to bear the brunt of this crisis. The company confirmed its intention to absorb the additional costs without raising phone prices, which may reflect on its profits in the upcoming phase, alongside changes in U.S. trade and tax policies.
