Meta announces new measures to combat harmful content on Facebook.

Meta has finally acknowledged the issue that has long troubled Facebook users: the spread of annoying content that fills the news feed and affects the quality of the experience.

In a statement released on Thursday, the company announced that it has begun implementing a series of new measures aimed at combating posts classified as annoying or attempting to manipulate display and profit algorithms.

Meta explained that some accounts post long content filled with hashtags or irrelevant comments to manipulate algorithms for increased visibility and views.

However, the company has now decided to restrict these types of accounts, so their posts are only shown to followers without any financial gain.

The company added that this behavior not only affects content quality but also hinders the reach of genuine voices deserving of exposure. It emphasized that its new steps target "manipulative behavior that distorts the distribution system and generates unfair profits."

Among other measures, it will reduce the appearance of comments deemed "coordinated inauthentic interactions" and test a new feature enabling users to report unhelpful comments.

It also introduced a tool allowing page managers to automatically detect and hide comments impersonating others.

These updates follow Facebook's launch of a new feed dedicated to friends only, away from algorithmic recommendations, which Meta considers part of its efforts to refocus on authentic communication away from fake content.

According to the company, many violating accounts create hundreds of other accounts to share the same annoying content, prompting Meta to decide to deprive those accounts of any future profits.

In conclusion, the company emphasized that manipulating the Facebook algorithm is no longer beneficial as before, and that the best user experience ultimately benefits everyone, including serious content creators.