A New Identity for Hajj and Umrah in Saudi Arabia Under the Motto "Welcome"
The Ministry of Media in Saudi Arabia, through the Unified Media Operations Center for Hajj, has launched a unified welcoming identity for the guests of Allah under the slogan "Welcome", in a step that reflects the spirit of Saudi hospitality and enhances the experience of pilgrims and Umrah performers from the moment they arrive in the Kingdom.
The launch of the identity was in partnership with the Guests of Allah Service Program, resulting from collaborative work involving the Ministries of (Hajj and Umrah, Culture) alongside the Saudi Tourism Authority, as part of developing the reception and communication system in line with the objectives of Vision 2030, embodying the Islamic and humanitarian values that underpin the message of Hajj and Umrah.
The new identity aims to unify the media and awareness messages directed at the guests of Allah, by adopting a unified visual and media framework used across various platforms and communication means, including border crossings, service facilities, digital platforms, and the accompanying media content for the Hajj season.
The Unified Media Operations Center for Hajj clarified that "Welcome" represents an officially approved reference for all government entities and participants in the Hajj season, ensuring consistency in the media discourse and enhancing the quality of the awareness content provided to pilgrims and Umrah performers.
This identity seeks to establish a lasting positive impression among the guests of Allah, through a visual language that expresses the sanctity of the journey and the spirit of welcome, unifying media efforts in a comprehensive system that elevates the visitor experience and highlights the civilized image of the Kingdom in serving the Two Holy Mosques and their visitors.
