A British Experience: A Virtual Presenter Reveals the Truth About Artificial Intelligence on Television

The British Channel 4 aired a documentary on Monday evening titled "Will Artificial Intelligence Take My Job?" which discussed the impact of artificial intelligence on the job market, featuring a virtual presenter designed by artificial intelligence instead of a real journalist, named Aisha Gaban, who is a dark-skinned character with medium-length hair.
Revealing the Truth at the End of the Program
During the program, the presenter said: "Artificial intelligence will affect everyone's lives in the coming years. Some will lose their jobs, call center employees, customer service representatives, and perhaps television presenters like me," before revealing her true nature at the end of the episode, stating: "I do not exist; artificial intelligence created my image and voice."
Analyzing the Impact of Artificial Intelligence
The documentary showcases the transformations that artificial intelligence will bring to various fields such as music, fashion, medicine, and law, and demonstrates how modern technologies can create content that appears realistic while being entirely managed by algorithms.
The Channel's Response and Journalistic Responsibility
Louisa Compton, the media officer at the channel, confirmed that the channel will not rely on AI-generated presenters permanently, emphasizing that the priority remains on reliable, unbiased quality journalism, which artificial intelligence cannot provide. She added that the experiment serves as a "reminder of the ability of artificial intelligence to negatively impact and easily deceive the public with content that is difficult to verify."
Background and Previous Experiences
Virtual presenters have previously appeared on the screens of television stations in several countries, particularly in India, and since 2018, the Chinese Xinhua News Agency has used digital replicas of news presenters to prepare its broadcasts, reflecting the growing use of artificial intelligence in global media.