The puzzle of the "Wear Haram" advertisement in Jordan... What's the story??

A promotional announcement from a coffee shop in Jordan caused a stir on social media after offering a unique deal: Wear "haram" and get a free drink! The unconventional ad sparked a wave of interaction and division among supporters and opponents, making it a hot topic among Jordanians.

Furthermore, the offer came with simple and clear conditions, allowing anyone to wear "haram" or even pretend not to know about the offer to receive their free drink. Some considered it an innovative and unique marketing idea.

Despite varying opinions on the ad, with some praising it as "out-of-the-box marketing intelligence," it faced sharp criticism from those who deemed it inappropriate, as wearing "haram" in public might be seen as embarrassing.

It is worth mentioning that Jordan is one of the highest consumers of coffee in the Arab world, with annual consumption reaching around 39,000 tons in 2023, expected to reach 44,000 tons by 2028 with an annual growth rate of 2.1%.

Regardless of the controversy, the ad succeeded in achieving wide dissemination and sparking a societal debate about the boundaries of innovation in marketing, reflecting the strong relationship between Jordanians and coffee, an essential part of their daily culture.

Was this ad just a bold marketing idea? Or did it cross boundaries? The answer remains subject to people's continued interaction with this intriguing concept.