TikTok launches an innovative platform to support artists and increase interaction with the audience.

TikTok has announced the launch of a new platform called "TikTok for Artists," aiming to provide special support for artists in their careers. The platform, currently in the testing phase in limited markets like Australia, New Zealand, Japan, South Korea, and Indonesia, will soon be available in other markets. The platform offers artists powerful tools to promote their songs and interact with their audience, enabling them to organize promotional campaigns for their new artistic works, whether by encouraging pre-orders for albums on platforms like Apple Music and Spotify, or by offering exclusive products to their fans. Additionally, the platform provides comprehensive data on song and post performance, helping artists understand audience interaction and identify regions where their fans are most concentrated. A notable feature is the "Fan Highlight" section, allowing artists to showcase videos from their fans on their profile, enhancing communication between the artist and their audience and contributing to building dedicated music communities around them. Through this platform, TikTok aims to expand its role as a key tool in the music world, becoming an indispensable platform for discovering songs and defining music trends. This initiative comes months after ByteDance, TikTok's parent company, decided to shut down the "TikTok Music" live streaming service, in a move aimed at strengthening TikTok's role in music distribution and enhancing the performance of music streaming services. Through "TikTok for Artists," the platform enhances artists' opportunities for outreach and communication with their audience, marking a significant leap in the world of entertainment and music.