Consumption Seasons Become a Major Driver of the Economy

Recent estimates indicate that consumer seasons have become a key lever for economic growth in several markets around the world, with spending during these periods potentially reaching about 20% of total annual sales within just a few weeks.

In the Arab region, the month of Ramadan contributes about 19% of sales for certain goods, driven by increased food consumption and higher spending on gifts, clothing, and household products, along with a boom in dramatic productions that reached around 244 series this year, enhancing revenues in the media and advertising sector.

Conversely, the end-of-year season in the United States accounts for about 20% of annual sales, benefiting from major discounts and holiday shopping campaigns.

Several sectors benefit from these seasonal peaks, most notably retail through promotional offers and increased store traffic, as well as the travel and tourism sector with rising bookings, in addition to technology and e-commerce, where online demand may increase by about 10% during these periods.

Experts believe that these seasons have transformed from mere social or religious occasions into seasonal economic drivers that reshape consumer behavior and prompt companies to reschedule production and marketing campaigns to align with peak demand.