Disney and Universal are suing "Mediogorni" for violating intellectual property rights through artificial intelligence.

Disney and Universal have jointly filed a lawsuit against "Mediagorni," a company specializing in generating images using artificial intelligence, accusing it of unauthorized use of characters and artistic works owned by them, including characters from films like "Star Wars" and "The Simpsons."

This is the first lawsuit of its kind brought by major Hollywood studios against artificial intelligence platforms, aiming to protect intellectual property rights from unlawful exploitation.

According to the lawsuit, "Mediagorni" created and published images inspired by famous characters and artistic works without prior permission, despite receiving official warnings to cease these violations. The companies also provided numerous examples of images created by artificial intelligence of characters from films like "Cars," "Toy Story," "Shrek," and "The Avengers."

Disney and Universal described these practices as "deliberate and calculated," affirming that they threaten the foundations of U.S. copyright law. They demanded a fair trial before a jury to stop these violations.

Kimberly Harris, Executive Vice President and Chief Legal Officer at NBCUniversal, commented: "Creativity is at the core of our work, and we filed this lawsuit to protect the rights of artists and the investments made in content creation."

The lawsuit revealed that "Mediagorni," with millions of users and profits of $300 million in the past year, continued to release new versions of the image-generating tool despite legal warnings.

Horacio Gutierrez, Senior Vice President and Chief Legal Officer at Disney, emphasized the company's commitment to responsible artificial intelligence, but added: "Piracy remains piracy, whether committed by a tech company or otherwise."

The lawsuit was filed in the Central District Court of California, and "Mediagorni" has not issued any official response yet.