The GITEX Global 2025 exhibition in Dubai has transformed into a global platform showcasing the latest advancements in artificial intelligence technologies, with a record attendance from major tech companies seeking to enhance their presence in the Gulf markets, led by the UAE and Saudi Arabia.
Companies like Microsoft and IBM revealed massive investment plans in the region, as Gulf governments race to adopt digital infrastructure and develop an economy based on artificial intelligence.
Microsoft alone announced an allocation of $80 billion this year for artificial intelligence projects worldwide, directing a significant portion of these investments to the UAE, as part of a vision aimed at making it a global hub for technology and innovation.
The exhibition, which is the largest of its kind in the region, not only showcased technological solutions but also discussed the future of the digital economy and the impact of artificial intelligence on the energy, health, and education sectors, reflecting the accelerating shift towards making this technology a fundamental pillar for development and competitiveness in the Middle East.