Al-Shar'a: The Identity We Launch Today Reflects a Unified Syria That Rejects Fragmentation and Division

President Ahmed Al-Shar'a delivered a speech this Thursday evening on the occasion of launching the new visual identity of the country, affirming that "today's celebration is a title for the identity of Syria and its people in their new historical phase".

Here are the highlights of Ahmed Al-Shar'a's speech:

Once upon a time, in the past, a city was born where people gathered, and it is said that the story of the early creation began there. People multiplied, and due to their increasing numbers, humanity needed to build disciplined behavior. They planted, built, and created, and thus they built the first capital known to humanity, Damascus.
History shows that Sham (Syria) is both the beginning and the end of the world's story. It becomes clear that what we experienced during the era of the ousted regime was a humiliating period in the history of Sham.
O Syrian people, the story of Sham continues with you. History tells that your decline has passed, and the time of your rise has come. Your bloodshed was not in vain, your sufferings found listening ears, your displacement has ceased, your prisons have been opened, and patience has bequeathed you victory.
O Syrian people, today's celebration is a title for the identity of Syria and its people in their new historical phase. This identity draws its characteristics from this soaring bird, deriving strength, determination, speed, precision, and innovation in performance from it.
Our great people, the identity we launch today reflects a unified Syria that rejects fragmentation and division, a united Syria. Cultural and ethnic diversity is a factor of enrichment and enhancement, not division or conflict.