TikTok launches an innovative platform to support artists and increase interaction with the audience.

TikTok has announced the launch of a new platform called "TikTok for Artists," aiming to provide special support for artists in their careers. The platform, currently in testing phase in limited markets like Australia, New Zealand, Japan, South Korea, and Indonesia, will soon be available in other markets. It offers artists powerful tools to promote their music and engage with their audience, enabling them to organize promotional campaigns for their new works, encourage pre-orders of albums on platforms like Apple Music and Spotify, and release exclusive products for their fans. The platform also provides comprehensive data on song and post performance, helping artists understand audience interaction and identify regions with high fan density. A notable feature is the "Fan Highlights" section, allowing artists to showcase videos from their fans in their profile, enhancing communication between artists and their audience and fostering dedicated music communities around them. Through this platform, TikTok aims to expand its role as a key tool in the music world, becoming an indispensable platform for discovering songs and defining music trends. This initiative comes after months of ByteDance, TikTok's parent company, deciding to shut down the "TikTok Music" live streaming service, a move aimed at enhancing TikTok's role in music distribution and increasing the performance of music streaming services. Through "TikTok for Artists," the platform enhances artists' opportunities for outreach and communication with their audience, marking a significant leap in the world of entertainment and music.