TikTok launches its store in Japan amid challenges with Trump.
April 27, 2025182 ViewsRead Time: 2 minutes
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In a surprising move from the TikTok platform, it seems that the Chinese company is gearing up for significant expansion in the Japanese market as part of its global expansion plans. According to a report by the "Nikkei" newspaper, TikTok intends to enter the e-commerce field in Japan in the coming months, currently preparing to recruit sellers for its commercial arm, "TikTok Shop." This move comes after a few months of expanding its activities in Europe, having launched the store in both France and Germany, and recently entered the Italian market. The "TikTok Shop" store represents an opportunity for users to sell a variety of products through live streaming, ranging from sports shoes to cosmetics, distinguished by competitive prices and enticing offers. This expansion into the Japanese market reflects TikTok's strategy to expand its commercial presence, expected to attract a large number of users interested in online shopping. At the same time, the American company awaits the future of its platform within the United States. Former U.S. President Donald Trump announced the possibility of delaying the decision regarding TikTok's fate in the country, indicating that a potential deal between the United States and the Chinese company may require more time. This came after Trump extended the deadline for the liquidation of TikTok's U.S. assets earlier in April, reflecting a state of uncertainty about the platform's future. With these movements in new markets and challenges in other markets, TikTok seems to continue its pursuit of expanding its global operations despite the pressures it faces in some countries.