Saudi Arabia...a strategic media partnership aimed at investing in the sports sector.

The Sports Investment Forum "SIF" has signed a strategic media partnership agreement with the Saudi Research and Media Group "SMRG" to highlight investment opportunities in the sports sector in the Kingdom of Saudi Arabia.

Ibrahim Al-Bakri, the CEO of the Sports Investment Forum, stated that this partnership "represents a cornerstone in our media strategy to enhance the forum's presence on the global stage through influential and widely spread news platforms, transforming it into a central and interactive platform for showcasing investment opportunities in the vital sports sector and shedding light on future companies and initiatives," according to a statement issued by the forum on Tuesday.

Through this collaboration, "SMRG," the largest integrated media group in the Middle East and North Africa, will provide comprehensive coverage of all forum events, in addition to supporting the sports media forum, which will discuss the future of the sports scene in media and its investment in the digital age.

Bassel Al-Muallemi, the CEO of Strategy and Business Sector at SMRG, highlighted the role of media in enabling and stimulating the growth of various sectors, considering the sports sector today as one of the most attractive areas that attract investment and support the economy. He also emphasized that the partnership with the Sports Investment Forum "reflects the group's commitment to providing rich sports investment content through diverse platforms reaching a wide audience in the Arab world and beyond."