Nike raises prices of its products as it returns to selling on Amazon.

Reports from "CNBC" indicate that Nike is preparing to raise prices on a range of its products, including shoes, clothing, and sports equipment. The company is also reestablishing its collaboration with Amazon to directly sell its products in the US market after a six-year hiatus.

According to a source, the price increases will affect adult products with increases ranging from two to ten dollars per item, with a $5 increase on shoes priced between $100 and $150, and a $10 increase on those priced over $150.

These price increases are set to officially take effect starting June 1st, but they will be visible on store shelves during the current week.

Some products are exempt from the increases, as Nike has maintained prices for children's products and items priced under $100, including keeping the price of the Air Force 1 shoe at $115.

The company excluded Jordan brand clothing and accessories from the price hikes, while including sports shoes from the same brand.

In response to inquiries, Nike stated in a press release that "price adjustments are part of the usual seasonal planning," without mentioning the potential impact of tariffs on the decision.

In a separate development, Nike announced its return to direct selling through Amazon in the United States after a hiatus since 2019, when the company stopped wholesale selling on the platform as part of a strategy to boost direct sales.

Nike and other brands like Birkenstock had previously reduced their dealings with Amazon due to concerns about counterfeit products.

A Nike spokesperson confirmed that the company is working on enhancing its digital channels, stating that it is "investing in the e-commerce market to meet consumer needs wherever they choose to shop," including collaborations with Amazon and new partners like Brentimbs, in addition to developing AI-powered shopping tools.

Amazon, on the other hand, announced that it will soon start offering a wider range of Nike products directly to enhance customer choices in the US market.